Is Direct Mail Dead?
By: Leah Batten, marketing account manager Well, if you find yourself asking the question: “Is direct mail dead?” – I’ll answer your question with another question. Did radio die when TV gained...
View ArticleREVIVING… A Direct Mail Campaign
By: Leah Batten, marketing account manager Many organizations used to use direct marketing as a main strategic marketing channel. Since the inception of the Internet, email and social media, many...
View ArticleCommonwealth PR Receives Two PRSA Awards
AGENCY PRESS RELEASE Commonwealth Public Relations has received two awards of merit from the Richmond Chapter of the Public Relations Society of America (PRSA) in the categories of “Media Relations”...
View ArticleBranding Shockoe Bottom
By: Brian Chandler, president of Commonwealth PR Shockoe Bottom is not what I thought it was. After the Corrugated Box Building in Manchester got too tight for our company and our growth, we lucked...
View ArticleThe Ryan Kopacsi Effect: How Social Media Saved the Band Leader
By: Tori Valentine, Account Manager It’s evident that the power of social media can start a movement, and even save a band leader. Don’t believe me? Just ask VCU pep band director Ryan Kopacsi. Kopacsi...
View ArticleOne Day, Snark Free. Really.
By Brian Chandler, president of Commonwealth PR You know that person. It’s the colleague or friend who always has something snarky to say. It could be complaining about the governor’s race between...
View ArticleTweets From Last Night
By Tori Valentine, account manager Online reputation management is one area that PR pros thrive at. Today, we are all about social media and we know how to use it and how your company should be using...
View ArticleThe Ugly Side Of Conference Calls
By Brian Chandler, president Here at Commonwealth PR, we have mastered the art of the conference call. (That sounds so funny, but I like writing it.) I’ll be the first to say that this isn’t a...
View ArticleThe Power Of Collaboration
By: Brian Chandler, president I recently received a call from a local small business asking if we could help them with media relations, but as our conversation went on, I realized that this would be...
View ArticleDoes Your Family Know What You’re Doing All Day?
By Brian Chandler, president If I had a dollar for every time someone responded to me with, “Oh, you do advertising and marketing stuff,” after I told them I’m in public relations, well, let’s just say...
View Article2016: Who’s Keeping Score?
By Brian Chandler, president Well, 2016 is here, so what are you going to do with it? Let’s be clear, this blog post is about...
View ArticleSeven Strategies for Consistent Brand Messaging
By Frazier Fulton, account manager We’ve all shared the collective groan when an employee or board member enthusiastically creates an invitation and sends it to their entire network. Upon opening, the...
View ArticleOur favorite Twitter moments during #Blizzard2016
Major events can often bring out the most creative side of us. Bring this past blizzard in, for example. A lot of brands and influencers took to Twitter and had quite a (snow)ball. We picked out some...
View ArticleOur Role At The 2016 Virginia General Assembly
By Brian Chandler, president I’ve been spending a lot of time at the state Capitol for several General Assembly meetings lately. For the last several years, including this year, our firm has been...
View ArticleTop 4 Tips To Manage Your Company’s Social Media Pages Without Going Crazy
By Maggie Christ, social media manager Do you struggle to keep up with your company’s or organization’s social media channels? Can’t seem to find time to research and develop content? You’re not alone.
View ArticleAnother Reason to Love Friday: CreativeMornings
Maybe it’s the Friday morning excitement of delicious coffee and muffins. Maybe it’s the excitement for the kick off activity, or the anticipation of the Monday morning registration reminder. Whatever...
View ArticleHow Should You React to the New Facebook Reactions?
any have begged for a “dislike” button on Facebook posts for years, but as of this week, the social media platform has decided to enlighten us, our friends and our followers, with much more in the form...
View ArticleTalking Newspapers And Memories With RTD Reporter Randy Hallman
By far, one of my favorite journalists to work with was Randy Hallman, business reporter at The Richmond Times-Dispatch. After more than 40 years in the newspaper business, Randy retired last month....
View ArticleTime To Spring Clean Your Social Media
If you find yourself avoiding Twitter or Facebook because there is too much junk in between the posts you care about, it may be time to do a little Spring Cleaning on your social channels.
View ArticleThe Punches Keep Hitting Chipotle
Chipotle's latest situation in Boston where several became employees ill with norovirus symptoms, has forced Chipotle to close the location for a thorough cleaning and the company has amped its crisis...
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